Incense

Incense
The  Incense  is one of the Items both purchasable and found in Pokemon Go. From the start, you are given 2 as you begin the game. They can also be bought in the Store for 80 PokeCoins for 1, 500 for 8 Incense, and 1,250 for 25 Incense, the in game currency. For those who do not wish to buy them, they can also be gained as level rewards

Incense can be used to attract more Pokemon to you. Its effects last for 30 minutes - but this can persist even when offline so be sure to make the most of it.

In order to broaden the effects to all local players, a player can use a Lure Module at a PokeStop instead.